About Us
Explore Cogs and Drivers of Beauty Trends
Learn more about our dedication to bringing you the trendiest beauty insights, our core values, and the team’s passion that shapes every celebrity beauty story, beauty product launches, beauty products and natural remedies we bring to the beauty fraternity.
Meet Our Expert Beauty Team
Get to know the dedicated beauty professionals who drive our passion and research.
Richard Karera
👑 CEO & Senior Editor
Richard combines deep industry knowledge and experience with a flair
for trendsetting ideas to search and find celebrity beauty products that users want the most.
My job is to ensure that everything published on Beauty Trends deserves to be published.
My primary roles and responsibilities
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Set Beauty Trends overall editorial direction.
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Make ultimate decision on which beauty topics are worth publishing.
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Review and edit every blog post before publishing.
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Run through to spot facts, spelling mistakes, grammar and readability issues.
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Get rid of repetitive, thin or low-value articles or content.
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Ensure blog posts have a clear introduction, valuable headings and concrete conclusion.
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Make sure claims about beauty products and natural remedies aren’t exaggerated.
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Make sure blog posts are original, instead of simply doing copy and paste from other websites.
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Maintain consistency in tone, formatting and terminology used.
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Make decisions on which blog posts or content that should be updated, expanded or removed.
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Managing Beauty Trends content writing calendar.
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Making sure researchers or writers adhere to our editorial standards.
My senior-editor question is always:
“Would a reader have a reason to pick Beauty Trends rather than another beauty website?”
Maurine Wanjiku
🔎Lead Researcher & Content Creator
Maurine excels at researching and writing content on our website and ensuring that emerging beauty trends are uncovered with sharp insights within the content e.g blog posts.
My research and writing role include making sure the information behind every content is trustworthy and of value.
Before any article or content is written:
I research and write the following:
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What readers or users are actually searching for.
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The main question the reader or user wants answered vividly.
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Evidence based sources where need be.
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All the product ingredients and manufacturer information.
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Celebrity/product or brand information from factual and reliable sources.
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Latest or recent beauty trends.
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Any chance of existing Competing blog posts and their shortcomings.
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Data and claims that need verification and substantiating.
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Relevant expert opinions like that of dermatologists.
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Original sources instead of depending solely on other untrusted sources or blogs.
Princess Karera
💻 Web Developer & Technical Specialist
Princess brings cutting-edge technical knowledge and skills to develop innovative web systems and applications for our users to enjoy navigating through our platforms.
My role and responsibility is to make sure the website Beauty Trends actually works properly.
My web developer checklist
Regularly check:
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Mobile responsiveness.
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Tablet responsiveness.
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Desktop layout.
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Web Page loading speed.
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Availability of Broken links And Broken images.
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Possibility of WordPress errors, Plugin conflicts and Theme conflicts.
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Navigation menus.
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Social sharing buttons.
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Amazon affiliate buttons.
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Product review tables.
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Internal links.
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XML sitemap.
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Image optimization.
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Website Backups.
Beauty Trendss’ team’s expertise shines through every blog post update and web navigation experience offering our users unmatched quality and professionalism.
Their attention to detail and passion for beauty trends made every interaction remarkable.
Trendsz
Discover the Beauty Trendsz Journey
Uncover our mission, values, and the passion driving us to bring you latest beauty insights and trends. Join us in celebrating the world of beauty and stay inspired.
WHAT is BEAUTY Trends?
Beauty trends is a professional beauty and skin care website focusing on celebrity beauty products and routines/tips, skin care routines, beauty product reviews and natural beauty remedies.
We have tailored our website to offer more value to our readers, which keep our users coming back. As you have already realized, our blog posts are there to unearth the truth from myths, fallacies, and common lies surrounding beauty products, skin care routines and most of all the available natural beauty remedies.
In this case, as Beauty Trends, we may include Amazon affiliate links in our blog posts that allow us to earn a small commission at 0 extra costs to you. We also integrate Google AdSense monetization program that entails the use of ads displayed on our website pages and posts.
HOW WE RESEARCH and create beauty content
Our website has a strict editorial team led by our Senior Editor, Richard, who ensures all our blog posts are in-depth, original and of high quality. He also ensures that they are well researched, written and edited.
We first have three focus areas: celebrity beauty, beauty products reviews and natural remedies.
With these three main categories, we research for [prospective queries or search terms that our users are typing in on search engines like Google and Bing, then narrow them down to clear and focused long tail keywords.
We then structure the long tail keywords into blog posts that introduce the topic, making our readers understand or get the answer within the intro of our blog posts, then we go on to provide evidence to our claims, risks and what to look out for, what to do about any issues arising and when a reader may need to seek the attention of a health professional.
Our contact details and Privacy policy
If you need any further clarification or if you have any inquiries, you can send us a message via our contact us page and one of our support team will respond promptly.
Furthermore, if you wish to know a lot more about how we manage your user privacy and generally how we operate you can check our privacy policy page for more.